Nissan: Tell Better Stories

When you have All-Mode 4WD, Hill Start Assist and DVD navigation, if you want a cup of coffee, hell, drive to Colombia. As TBWA/Chiat/Day art director Bill Hornstein notes, "This campaign is all about people doing ordinary things, but since they

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When you have All-Mode 4WD, Hill Start Assist and DVD navigation, if you want a cup of coffee, hell, drive to Colombia. As TBWA/Chiat/Day art director Bill Hornstein notes, "This campaign is all about people doing ordinary things, but since they have a Pathfinder they do them in extraordinary places." However, photographer Graham Westmoreland (www.grahamwestmoreland.com) shot the extraordinary places separately, of course. "The landscapes had to look magnificent and unrecognizable from terrain in the States, because we didn
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About

Credits
Date
Dec 12, 2005
Client:
Nissan
Executive Creative Director:
Rob Schwartz
Creative Director:
Joe Shands
Art Director:
Bill Hornstein
Copywriter:
Jeff Maki
Art Buyer:
Karen Youngs
Photographer:
Graham Westmoreland
Retouching:
Saddington & Baynes
Agency:
TBWA/Chiat/Day Los Angeles
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