Nissan: The All-New Altima Coupe

"All coupes are stylish," claims TBWA/Chiat/Day/L.A. ECD Rob Schwartz. "What we wanted to do with Nissan's Altima was not only tell the style story in a fresh way but also talk about the other attributes of performa

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"All coupes are stylish," claims TBWA/Chiat/Day/L.A. ECD Rob Schwartz. "What we wanted to do with Nissan's Altima was not only tell the style story in a fresh way but also talk about the other attributes of performance and technology in a surprising way." Hence these car-crazy metaphors for that trio of desirables. "A key insight for us was that the drivers of coupes have lots of gadgets and style pieces in their lives," says Schwartz. They must have a thing for red cars, too.
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About

Credits
Date
Aug 01, 2007
Client:
Nissan
Agency:
TBWA/Chiat/Day Los Angeles
Executive Creative Director:
Rob Schwartz
Creative Director:
Curt Detweiler
Art Director:
Sean Ohlenkamp
Copywriter:
Maria Smith
Art Buyer:
Dogan Dattilo
Design:
1st Avenue Machine
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