Creativity

Nissan Just Got a Pig to Design a Racecar Circuit (Yes, Really)

'Pigcasso' Features in Stunt Promoting the Skyline's Direct Adaptive Steering

By Alexandra Jardine. Published on Aug 11, 2017

Editor's Pick

How do you promote a car whose design features the first motion transmission from steering wheel to the car wheels through electrical signals? TBWA/Hakuhodo came up with an off-the-wall idea for the Nissan Skyline: it got a pig to design a race circuit.

Pigcasso is a South African pig who has recently made a name for herself through her abstract paintings, famous for their complex line formations. So Nissan enlisted the pig to "design" a circuit for racing driver Michael Krumm.

The film sees Krumm, who is unaware of the complexity of the track design at first -- and the fact it was designed by a pig -- complete the circuit using the Skyline's Direct Adaptive Steering (DAS) technology. It's worth watching just for his face when the designer of the track is revealed -- and of course, for Pigcasso, if you weren't familiar with her "work."

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About

Credits

Date
Aug 11, 2017
Agency:
TBWA/Hakuhodo Tokyo
Client:
Nissan
Senior Creative Director:
Takayuki Niizawa
Art Director:
Yuki Tokuno
Copywriter:
Masaharu Kumagai
Copywriter:
Tetsuya Umeda
Interactive Planner:
Tetsuya Umeda
Strategic Planner:
Satoru Nakamura
Agency Producer:
Tsutomu Hirakue
Interactive Producer:
Ryosuke Oohata
Account Director:
Naoya Kitaori
Production Company:
Geek Pictures
Head Producer:
Yokoi Hidemitsu
Producer:
Eri Tomita
Project Manager:
Tomohiro Morishita
Director:
Ryo Takebayashi
Cameraman:
Yusuke Suga
Web Production Company:
HAKUHODO i-studio
Creative Director:
Toshihide Murata
Designer:
Saki Kato
Producer:
Goshi Makkii
Director:
Shinya. Fukuda

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