Creativity

Snowboarding Olympian Jenny Jones Shreds for Nissan in This Mesmerizing Video

Automaker Gets British Champion to Show Off Her Moves to Emphasize the Juke's Customizability

Published on Sep 23, 2014

Editor's Pick

Nissan gets British Winter Olympics snowboard champion Jenny Jones to show off her moves to great effect in this spot for its Juke model. It's all action-packed sports, as Jones boards her way down a mountain, around a building, and down an escalator and concrete steps to end up at the car. To make it look even better -- and to emphasize the many ways the Juke can be customized -- there's some bright color thrown into the snow. The spot, by TBWA London, ends with the tagline "Personalize Your Thrill."

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About

Credits

Date
Sep 23, 2014
Agency:
TBWA London
Client:
Nissan UK
Creative Director:
Nick Cooper
Copywriter:
Darren Rosenberg
Art Director:
Daniel Quercioli
Agency Planner:
Vishal Badiani
Agency Account:
Chris Spenceley
Agency Account:
Oliver Forder
Agency Account:
Victoria Lee
Agency Account:
Caroline McCulloch
TV Producer:
Poppy Manning
Production Company:
Black Diamond
Director:
Howard Greenhalgh
Production Company Producer:
Jim Odoire
Edit Facility:
TBWA
Editor:
Alex Haines
Post Production Facility:
Electric Theatre Collective
Post Production Facility:
Prodigious
Colourist:
Aubrey Woodiwiss
Producer:
Serena Noorani
Sound Facility:
Prodigious
Song:
Do My Thang
Artist:
Griz
Audio Mixer/Sound Designer:
Michael Powell
Music Consultant:
Platinum Rye

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