Nissan Depicts People as Vases to Promote Its Airbags

Brazilian print work emphasizes that people are breakable too

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Brazil's Lew'Lara/TBWA turns people into vases to illustrate the message "people are fragile", in this print campaign for the Nissan Sentra. The ads promote the fact that the Sentra has six airbags.

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About

Credits
Date
Apr 18, 2013
Agency:
Lew'LaraTBWA
Chief Creative Officer:
Manir Fadel
Client:
Nissan
Executive Creative Director:
Mariana Sa
Creative Director:
Cesar Herszkowicz
Copywriter:
Marcos Almirante
Art Director:
Bernardo Romero
Photographer:
Surachai Puthikulangkura
Illustrator:
Surachai Puthikulangkura
Illustrator:
Supachai U-Rairat
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