Creativity

Nissan: World's Cheapest Taxi Stand

Hailing a cheaper cab via Twitter.

Published on Jul 11, 2012

Editor's Pick

Nissan Leaf teamed up with AKQA in London last month to demonstrate just how much cheaper electric cars are to run. It set up a special taxi rank at the Truman Brewery in East London, with a 100% electric fleet - but the cabs could only be hailed via Twitter. To qualify for a ride, passengers were required to tweet their destination, followed by the hashtag #6XCHEAPER. Nissan responded to the individual tweets with the journey cost in both electric and petrol, then professional taxi drivers drove customers to their destinations in the specially-decorated cabs.

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Credits

Date
Jul 11, 2012
Agency:
AKQA London
Client:
Nissan
Creative Lead:
Greg Mullen
Creative Lead:
Alastair Mills
Associate Creative Director:
Resh Sidhu
Senior Designer:
Richard Fenn
Motion Graphics:
Andy Briscoe
ECD/Production:
Duan Evans
Client Services:
Rich Terry
Events Partner:
Hotcow Ltd.
Social Media Partner:
DNA

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