Nissan: World's Cheapest Taxi Stand

Hailing a cheaper cab via Twitter.

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Nissan Leaf teamed up with AKQA in London last month to demonstrate just how much cheaper electric cars are to run. It set up a special taxi rank at the Truman Brewery in East London, with a 100% electric fleet - but the cabs could only be hailed via Twitter. To qualify for a ride, passengers were required to tweet their destination, followed by the hashtag #6XCHEAPER. Nissan responded to the individual tweets with the journey cost in both electric and petrol, then professional taxi drivers drove customers to their destinations in the specially-decorated cabs.

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About

Credits
Date
Jul 11, 2012
Agency:
AKQA London
Client:
Nissan
Creative Lead:
Greg Mullen
Creative Lead:
Alastair Mills
ACD:
Resh Sidhu
Senior Designer:
Richard Fenn
Motion Graphics:
Andy Briscoe
ECD:
Duan Evans
Client Services:
Rich Terry
Events Partner:
Hotcow Ltd.
Social Media Partner:
DNA
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