Nissan Makes Golfers Play on Cliffs, in Waterfalls and Dunes in a Grueling Branded Tournament

The 18 Holes Were Far-Flung, and the 'Golf Cart' was Nissan's X-Trail SUV

By Angela Doland. Published on Aug 28, 2015

Editor's Pick

In Japan, Nissan and TBWA/Hakuhodo put together a golf competition that took players through dunes, waterfalls, cliffs, underground caves and piles of rubble during four days of golf scattered over 1,200 miles.

Players used Nissan's X-Trail SUV to get from hole to hole; the 18-hole event was branded the "X-Treme Golf Cup 2015." The competition got 300 applicants from Japanese professionals and amateurs. Three men skilled at golf and other sports were selected to compete, and an X-Trail Hybrid was the grand prize.

Last year, Nissan and TBWAHakuhodo collaborated on another project to spotlight the ruggedness of the X-Trail, putting phone booths advertising pizza delivery in remote areas of wilderness. Drivers were paid $845 an hour to navigate the SUV on rough terrain and deliver the pizzas.

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Aug 28, 2015
TBWA/Hakuhodo Tokyo
Chief Creative Officer:
Miki Matsui
Creative Director:
Takahiro Hosoda
Art Director:
Masaru Uemura
Nobuhiro Arai
Masato Goto
Director of Photography:
Noriaki Saitou
Offline Editor:
Seizi Kohune
Offline Editor:
Shoichi Kawada
Production Company:
Aoi Pro
Production Company Head Producer:
Keisuke Mizusako
Taro Iwato
Production Manager:
Yuma Tanaka
Agency Producer:
Tsutomu Hirakue
Group Manager:
Takahiro Takeoka
Account Director:
Satoshi Suzuki
Account Supervisor:
Masakazu Kobayashi
Account Executive:
Taisuke Kudo
Interactive Planner:
Kazuoki Uedo

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