Creativity

Nissan: Zucchini Car

Why pretend to be new?

Published on Oct 25, 2011

Editor's Pick

Got something new? Then just tweak, make a catchy viral video and retweet. That's usually what happens with new cars these days, says this campaign by Lew’LaraTBWA for Nissan Brazil, which uses a singing 'giant zucchini' to get across the message. It promotes the Nissan March, the first entry level Japanese car available in Brazil - and offering something really new, according to the automaker.

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About

Credits

Date
Oct 25, 2011
Agency:
Lew'LaraTBWA
Client:
Nissan
Creative Team:
Cesar Herszkowicz
Creative Team:
Max Geraldo
Creative Team:
Toni Fernandez
Creative Team:
Leo Claret
Creative Director:
Jaques Lewkowicz
Creative Director:
Manir Fadel
Creative Director:
Mariana Sá
Planning:
Renata D'Avila
Planning:
Felipe Senise
Media:
Luiz Ritton
Media:
Eduardo Shinohara
Media:
Suellen Kiss
Media:
Luana Gallizzi
Producer:
Mayra de Lutiis
Producer:
Dani Toda
Producer:
Cristiane Leopacci
Film Production Company:
Hungry Man
Film Production:
Hungry Man
Film Director:
Carlao Busato
Cinematography:
Russo Loyola
Post Production:
Atorno VFX
Final Cut VFX:
Atorno VFX
Sound Production Company:
Satelite
Voice Over:
Paulinho Ribeiro

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