Nivea: Nivea Bath

A 4D cinema experience.

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To launch its bath products in Brazil, Nivea and its agency AgenciaClick Isobar launched a cinema ad with 4D elements. One half of the cinema audience was given red 3D glasses, the other green. Each half saw a different version of the ad, and at the end, one half of the movie theater was showered in bubbles, the other in paper.

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About

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Date
Nov 12, 2012
Agency:
AgenciaClick Isobar
Client:
Nivea
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