Ouch! These Dolls Get Sunburned to Teach Kids to Use Sunblock

FCB Brazil Conceives Another Out of the Box Marketing Idea for Nivea Sunblock

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About

Description

FCB Brazil, the agency behind the Cannes Lions Mobile Grand Prix-winning Nivea sun block ad that turned a newspaper ad into a digital wristband which allowed parents to track their kids on the beach, came up with another fun, but more analog idea for the brand: dolls.

In order to teach the little ones about the importance of using UV protection in the summer months, the agency created these simple boy and girl figures whose skin would turn red when overexposed to the sun, and only if they were covered with Nivea's protectant would they remain their normal color. The point was to make applying sun block fun for the kiddies--and create a diversion so that parents could slather their babes with the stuff too.

Credits
Date
Jun 01, 2015
Agency:
FCB - Brazil
Client:
Nivea
Creative VP:
Joanna Monteiro
Creative VP:
Max Geraldo
Creative Director:
Adriano Alarcon
Creative Director:
Carlos Schleder
Digital Creative Director:
Pedro Gravena
Art Director:
Ricardo Silveira
Art Director:
Rodrigo Leal Rodrigues
Art Director:
Victor Bustani
Copywriter:
André Bittar
Copywriter:
Giampetro Zanon
Copywriter:
Marcelo Jun Sato
Art Buyer:
Tina Castro
Art Buyer:
Daniel Gonçalves
Illustration:
Estúdio Ícone
Graphics Production:
Diego Bischoff
Graphics Production:
Manoel Roque
Graphics Production:
Paulo Rogério de Oliveira
Media:
Alexandre Ugadin
Media:
Sergio Broto
Media:
Rachid Antun
Technology:
Gerson Lupatini
Technology:
Marcio Bueno
Client Services:
Mauro Silveira
Client Services:
Cristiane Pereira
Client Services:
Tania Muller
Client Services:
Mariana Mozzaquatro
Client Services:
Vitor Borragine
Planning:
Raphael Barreto
Planning:
Frederico Steinhoff
Planning:
Alice Alcantara
Planning:
Stephanie Day
RTV:
Charles Nobili
RTV:
Ricardo Magozo Magozo
RTV:
André Fonseca
Image Production:
Piloto
Direction:
Daniel Soro
Direction:
Alexandre Chalabi
Direction:
Paula Brandão
Client Services:
Roberta Frederico
Client Services:
Natalia Souza
Client Services:
Ariane Esteves
Production Coordinator:
Mariana Guerra
Production Coordinator:
Fernanda Ragazzi
Post-Production Coordinator:
Nayla Kols
Composition:
Alessandro Gerace
Editing:
Luiz Eduardo Doria
Editing:
Rodrigo Resende
Editing:
Abner Palma
Post-Production:
Piloto
Sound Production:
Satélite Áudio
Conductor:
Roberto Coelho
Conductor:
Kito Siqueira
Production and Post-Production:
Equipe Satélite
Client Services:
Fernanda Costa
Client Services:
Marina Castilho
Client Approval:
Tatiana Ponce

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