Creativity

Nivea: Nivea Sun Case Study

The sun speaks

Published on Jun 01, 2010

Editor's Pick

To promote Nivea sun care, Lew Lara TBWA created a mirrored billboard that used sunlight to convey its message.

The ephemeral ads could be seen in places throughout the city where the consumer is exposed to the sun and close to retailers selling the product.

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About

Credits

Date
Jun 01, 2010
Agency:
Lew'LaraTBWA
Client:
Nivea
Creative Director:
Jaques Lewkowicz
Creative Direction:
Andre Laurentino
Creative Direction:
Felipe Luchi
Art Director:
Pedro Rosa
Writer:
Robert Kilciauskas
Graphic Production:
Marcos Pedra

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