To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Nivea: Nivea Sun Case Study

The sun speaks

Editor's Pick

To promote Nivea sun care, Lew Lara TBWA created a mirrored billboard that used sunlight to convey its message.

The ephemeral ads could be seen in places throughout the city where the consumer is exposed to the sun and close to retailers selling the product.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 01, 2010
Agency:
Lew'LaraTBWA
Client:
Nivea
Creative Director:
Jaques Lewkowicz
Creative Direction:
Andre Laurentino
Creative Direction:
Felipe Luchi
Art Director:
Pedro Rosa
Writer:
Robert Kilciauskas
Graphic Production:
Marcos Pedra
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age