Nivea: Redesign

A new look for a centenarian.

Published on Jan 16, 2013

Editor's Pick

Skincare brand Nivea has undergone a redesign through Yves Behar's fuseproject that aims to take the 100 year old brand back to its classic roots. The new look harks back to the brand's traditional tin and its classic white Bauhaus-era lettering, with a more cohesive design across the range. Caps and closures are rethought in the blue Nivea color, with the redesigned logo embossed on the material. The new packaging is also recyclable and use less material used overall, by up to 15%, in line with parent company Beiersdorf's goal of reducing its carbon footprint.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 16, 2013
Design Agency:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.