Charge Your Cellphone With This Nivea Print Ad

Print campaign lets Rio beachgoers use solar energy to charge their phones

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Editor's Pick
In Brazil, Nivea and Giovanni+ Draftfcb created a print ad that doubles as a cellphone charger, allowing beachgoers to use solar energy to recharge their phone. The ad, distributed in Veja Rio (Rio de Janeiro) the weekend of May 25th, was made with a paper-thin solar panel as thin as paper and a connection for people to plug in their smartphone. It took eight months to produce, including six months of technology development and two months of printing.
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About

Credits
Date
Jun 03, 2013
Agency:
Giovanni+ DraftFCB
Client:
Nivea
General Creative Director:
Joanna Monteiro
General Creative Director:
Max Geraldo
Editor:
Felipe Cirino
Art Director:
Paul Junger
Art Director:
Felipe Petroni
Photographer:
Platinum
Art Buyer:
Tina Castro
Art Buyer:
Daniel Goncalves
Technology:
Gerson Lupatini
Creative Technologist:
Marcio Bueno
Producer:
Pilot
Director:
Dani + Chalabi
Sound Producer:
Dafne Music
Client Approval:
Tatiana Ponce
Client Approval:
Ligia Annunziato
Client Approval:
Ana Borges
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