Creativity

Charge Your Cellphone With This Nivea Print Ad

Print campaign lets Rio beachgoers use solar energy to charge their phones

Published on Jun 03, 2013

Editor's Pick

In Brazil, Nivea and Giovanni+ Draftfcb created a print ad that doubles as a cellphone charger, allowing beachgoers to use solar energy to recharge their phone. The ad, distributed in Veja Rio (Rio de Janeiro) the weekend of May 25th, was made with a paper-thin solar panel as thin as paper and a connection for people to plug in their smartphone. It took eight months to produce, including six months of technology development and two months of printing.

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About

Credits

Date
Jun 03, 2013
Agency:
Giovanni+ DraftFCB
Client:
Nivea
General Creative Director:
Joanna Monteiro
General Creative Director:
Max Geraldo
Editor:
Felipe Cirino
Art Director:
Paul Junger
Art Director:
Felipe Petroni
Photographer:
Platinum
Art Buyer:
Tina Castro
Art Buyer:
Daniel Goncalves
Technology:
Gerson Lupatini
Creative Technologist:
Marcio Bueno
Producer:
Pilot
Director:
Dani + Chalabi
Sound Producer:
Dafne Music
Client Approval:
Tatiana Ponce
Client Approval:
Ligia Annunziato
Client Approval:
Ana Borges

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