Creativity

Nivea: Sun Alarm

Wake up, but only if it's sunny.

Published on Jan 31, 2013

Editor's Pick

In Brazil, Nivea sunscreen and Agencia ClickIsobar created an app that only bothers to wake you up if it's going to be a beach day. The mobile app, Nivea Sun Alarm, is connected to a weather channel and updates weather conditions in real time. Users set an alarm, but it only goes off if it's going to be sunny. It is available for Android and Apple devices.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 31, 2013
Agency:
AgenciaClick Isobar
Client:
Nivea
Creative Vice President:
Fred Saldanha
Executive Creative Director:
Juliana Constantino
Art Director:
Thiago Barbieri
Art Director:
Ricardo Gejao
Copywriter:
Ricardo Diniz
VFX:
Jeancarlo Cesarolli

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.