Creativity

Nivea's Latest Sun Innovation is a Sunscreen Dispensing Slip and Slide

South African Campaign Makes Applying Protection More Fun for Kids

By Alexandra Jardine. Published on Jun 01, 2016

Editor's Pick

Nivea and agency FCB have a strong history of innovation in the kids' sunscreen category, with past projects includings a bracelet linked to a smartphone app to track sun exposure time, which won the Mobile Grand Prix at Cannes in 2014, and last year's doll that shows sunburn.

Their latest idea comes from South Africa, where FCB Cape Town tackled a major problem with kids' sunscreen -- most children hate having it applied. The agency therefore developed a giant slip and slide for the beach that squirted SPF 50+ water resistant sunscreen at kids as they go down it. The aim was to get kids (wearing goggles) coated in suncreen without the moaning and complaining normally involved -- all the parents needed to do was rub it in. According to the agency, over 100 children had their suncreen applied in one hour -- and if the video is to be believed, they had great fun doing so. And although clearly there can't be a slide for every beach, we can see the idea having possibilties for the likes of pools and water parks.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 01, 2016
Agency:
FCB Cape Town
Client:
Nivea Sun
Executive Creative Director:
Mike Barnwell
Director:
Troy Davies
Executive Creative Director:
Mike Barnwell
Art Director:
Rowan Foxcroft
Copywriter:
Jonathan Oliver
Account Director:
Stuart Stobbs
Agency Producer:
Ashleigh Jarratt
Designer:
Toni Hughes

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.