Nivea: Wrapped in Friendship

Wrap your gifts in Facebook.

Published on

Editor's Pick

The latest brand to mine your social networking data for creative ideas is Nivea (UK), which is offering personalized wrapping paper via Facebook when you buy a gift pack for a friend. You pick a friend, choose a gift pack, and the app creates the wrapping based on your wall posts, pictures and interaction with that particular friend on Facebook. But, be warned - it's best to choose a friend you have lots of FB interaction with - otherwise, as when this tester tried to create one for her sister, you'll get paper printed with boring messages such as "have a wonderful day - let's speak later".

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 19, 2011
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age