NK: 30 Year Guarantee

Gifts that last.

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Editor's Pick

Swedish luxury department store NK uses some disappointed youngsters to promote its products that last, in this print effort out of Garbergs. For a limited period of time, the store has promised to extend its money back guarantee from 30 days to 30 years to demonstrate that its goods are "future classics" that will stand the test of time. While the kids in the ads may seem disappointed now, their expressions may change in about a decade or two.

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About

Credits
Date
May 18, 2011
Agency:
Garbergs
Art Director:
Johan Wilde
Client:
NK
Art Director:
Lotta Marlind
Copywriter:
Rebecka Osvald
Copywriter:
Johanna Reis
Graphic Designer:
Beatrice Sztanska
Photographer:
Thomas Klementsson
Stylist:
Martin Bergstrom
Photo Producer:
Helena Modin Blomberg
Media Agency:
Scream
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