Best of 2015 No. 7 Integrated/IX: Female Celebrities 'Disappear' From Ads and Mags in Clinton Foundation's 'No Ceilings' Push via Droga5

The Entertainers Stress How Far Women's Rights Have Yet to Go in Effort From Droga5

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Editor's Pick

Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At No. 7 in integrated, this startling campaign out of Droga5 New York boldly illustrated how women have not yet achieved proper representation or truly equal rights in society by removing them altogether -- from the covers of popular magazines, billboards and from film.

Original Story:

The Bill, Hillary & Chelsea Clinton Foundation teamed up with the Bill & Melinda Gates Foundation as well as brands and media companies like Under Armour, H&M, Conde Nast, iHeartRadio and Snapchat on International Women's Day to inspire women's rights conversation amongst female American millennials.

The "Not There" campaign, created by Droga5, includes this video directed by Alison Maclean of Park Pictures, with recognizable voices of actresses and funny women Amy Poehler, Sienna Miller, Cameron Diaz and Jenny Slate. The ladies' bodies, however, are conspicuously missing from every shot -- playing on the idea that women -- and their rights -- are not there (yet).

In addition, certain New York City billboards and Conde Nast magazine covers noticeably removed the women you'd expect to appear in them to stress the point.

The campaign, part of the "No Ceilings Full Participation Project," marks the 20th anniversary of former U.S. secretary of State Hillary Clinton's speech at the United Nation's Fourth World Conference in Beijing. The then-First Lady of the United States said "If there is one message that echoes forth from this conference, let it be that human rights are women's rights and women's rights are human rights, once and for all."

Each execution refers young women back to the "Not There" website where the Full Participation report lives and provides data on how women's rights have progressed over the last 20 years and then prompts them to "make a statement," through shows of solidarity -- whether by changing thier social media profile photos to a blank female silhouette or supporting a female director's work by attending screenings of her film.

Read the Ad Age article for more on the campaign.

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About

Credits
Date
Mar 08, 2015
Agency:
Droga5 New York
Client:
The Bill, Hillary & Chelsea Clinton Foundation
Director:
Alison MacLean
Production Company:
Park Pictures
Creative Chairman:
David Droga
Vice Chairman:
Andrew Essex
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Kevin Brady
Creative Director:
Casey Rand
Creative Director:
Karen Land Short
Copywriter:
Colin Lord
Art Director:
Inna Kofman
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Broadcast Producer:
Verity Bullard
Head of Art Production:
Cliff Lewis
Art Producer:
Sharon Mendelow
Art Production Assistant:
Robert Ohman
Photographer:
Paul McGeiver
Executive Print Producer:
Jeannie O'Toole
Senior Print Producer:
Cindy Perez
Lead Production Artist:
Chris Thomas
Retoucher:
John Ciambriello
Quality Control:
Lisa Bishai
Retouching Coordinator:
Michelle Leedy
Principal Interactive Developer:
Simon Abrams
Senior Interactive Developer:
Jim Alexander
Interactive Developer:
Judith Desire
QA Engineer:
Yadira Issac
Interactive Producer:
Benny Goldman
UX Director:
Daniel Perlin
Associate Director of Technology:
Keath Chan
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
George Bennett
Strategy Director:
Katy Alonzo
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Elsa Stahura
Head of Data Strategy:
Melissa Zimyeski
Data Strategist:
Michelle Pliskin
Head of Account Management:
Susie Nam
Group Account Director:
Heidi Rick
Account Manager:
Lucy Santilli
Senior Project Manager:
Bianca Jose
Director:
Terri McCullough
Digital Director:
Katie Dowd
Chief Communications Officer:
Craig Minassian
Director of Communications:
Mimi Reisner
Senior Communications Advisor:
Kamyl Bazbaz
Communications Manager:
Francesca Ernst
Executive Producer:
Jackie Kelman Bisbee
Producer:
Christopher Grove
Line Producer:
Jessica Bermingham
DP:
Alex Cullen
Editor:
Joseph Schulhoff
Post Production:
The Mill - New York
Executive Producer:
Melanie Wickham
Production Coordinator:
Alex Bader
Production Coordinator:
Devan Saber
Animator/Designer:
Christ Mennuto
Music:
APM Music
Executive Producer:
Dinah Rodriguez

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