Creativity

Watch NFL Players Stop Making Excuses for Domestic and Sexual Abuse in These Powerful Spots

Y&R and Joyful Heart Foundation Show Football Players Including Eli Manning and Troy Vincent Saying 'No More'

Published on Oct 23, 2014

Editor's Pick

Actress Mariska Hargitay's Joyful Heart Foundation continues its efforts to raise awareness and combat violence against women and children in a campaign that will debut on TV during "Thursday Night Football" tonight. Hargitay directed this series of "NFL Anthem" spots along with fellow actors Tate Donovan and Blair Underwood; the PSAs feature various football pros, including Eli Manning and William Gay, saying "No More" to commonly used statements made to attempt to justify abuse. The foundation teamed up with Viacommunity (Viacom's social-responsibility arm) and Y&R to create these ads for NoMore.org in the wake of the recent controversy surrounding the NFL's response to violent players.

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About

Credits

Date
Oct 23, 2014
Agency:
Y&R
Client:
No More
Production:
Joyful Heart Foundation

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