NOAH Menschen f: No Cage is Big Enough

As King Kong is currently proving once again, wild animals don't take well to cages, and Hamburg agency Jung von Matt, on behalf of German animal rights organization NOAH ( Published on

Editor's Pick
As King Kong is currently proving once again, wild animals don't take well to cages, and Hamburg agency Jung von Matt, on behalf of German animal rights organization NOAH (www.noah.de), drives home the point by cramming oversized posters into too-small frames. The result, the agency believes, is a visual representation of "broken and disfigured caged animals screaming out in pain. The force used to make the posters fit causes a 3-D effect." The photography is stock and "the core target is everybody with a heart," the agency adds. "The goal is to create public awareness of the unnatural and brutal living conditions of animals in captivity. Captivity causes mutilation, cannibalism and death." See the PDF for demos of the posters being fitted, or mis-fitted, for street applications.
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About

Credits
Date
Jan 04, 2006
Client:
NOAH Menschen f
Creative Director:
Jan Rexhausen
Creative Director:
Doerte Spengler-Ahrens
Art Director:
Jens Petter Waernes
Art Director:
Erik Dagnell
Copywriter:
Erik Dagnell
Copywriter:
Jens Petter Waernes
Art Buyer:
Anika Fregin
Agency:
Jung von Matt AG
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