Creativity

Nokia: 070829

With so many tech-savvy, sleuthing bloggers on the web nowadays, subversive viral campaigns for NIN’s Year Zero and JJ Abrams’ Cloverfield were quickly unearthed and pieced together. The same seems to apply for Nokia, who

Published on Aug 20, 2007

Editor's Pick

With so many tech-savvy, sleuthing bloggers on the web nowadays, subversive viral campaigns for NIN’s Year Zero and JJ Abrams’ Cloverfield were quickly unearthed and pieced together. The same seems to apply for Nokia, whose upcoming N Series is at the heart of a mysterious, brain-teasing website simply dubbed “070829.” With eye-catching, un-branded banner ads leading to it, the site features floating shards of clickable pieces from what appears to be the N81 (a purported rival to the iPhone), which eventually merge and formulate a silhouette of the model.


According to rumors circulating around the blogosphere and even in Fortune magazine, the viral site, traced back to global interactive design firm Lightmaker Swedish agency Farfar, is part a new full-scale music service launch from Nokia on August 29th (hence the above URL), which will include an offline London event at the Ministry of Sound nightclub and more importantly, the launch of the new Nokia website. The destination, which already includes a WAP profile for the N81, will let consumers download songs to their PCs and then transfer them to mobile phones and other portable music players, which is a similar model to iTunes. Also its expected that Nokia will let users transfer songs to non-Nokia phones using digital-rights-management software.

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About

Credits

Date
Aug 20, 2007
Client:
Nokia
Agency:
Farfar

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