Creativity

Nokia Blasts Apple's iPhone Cameras in New Lumia Ad

Says it's Quality of Photos, Not Quantity, that Matters

Published on Aug 06, 2013

Editor's Pick

Nokia's latest ad for its Lumia 925 slams Apple for its own campaign, which said "More photos are taken with the iPhone than any other phone." That might be true, but at what cost? Blurry pictures, bad color and low light? In a series of comparison shots, one taken by the iPhone and one with the Nokia, the phone company shows that in this case, it's quality, not quantity, that matters. It's a fair point: Why should any photographer care how many people use the device he does? What matters to the user is the quality of their own pictures.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 06, 2013
Client:
Nokia

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.