Nokia: Good Things Signpost

Not David Blaine, but it's truly magical. You decide where to point this giant signpost in the center of London.

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Late last month, Nokia teamed with Swedish agency Farfar to erect the "World's Biggest Signpost" in the center of London. The 50 meter tall, six ton motorized arrow showed off the "Good Things" feature of Nokia's Ovi Maps navigation system. Nokia phone owners would input their favorite haunts to a dedicated site, the giant LED arrow would display the name and direction of the spot, and change its position to point to it.

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About

Credits
Date
Nov 13, 2009
Agency:
Farfar
Client:
Nokia
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