Creativity

Nokia: Its Your Life In There

Who better to tout the everyday uses of Nokia's cell phones than the real people who live their lives through them? That's the philosophy behind the mobile giant's "It's Your Life In There" website, w

Published on Jan 17, 2006

Editor's Pick

Who better to tout the everyday uses of Nokia's cell phones than the real people who live their lives through them? That's the philosophy behind the mobile giant's "It's Your Life In There" website, which expands on the television campaign with additional spots made especially for the internet. Directed by Rob Bindler of Nonfiction Spots, each quirky spot features an actual Nokia owner describing a feature of the phone—the Dukes of Hazzard ring tone, the storage space for digital pictures of a beloved dog, the ability to record sudden flashes of musical inspiration—that's become an integral part of their life. In addition to the ever-growing library of spots (including the original TV spots and the made-for-web releases), the site encourages visitors to get personal by submitting their own life-in-phone stories.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 17, 2006
Editorial Company:
Nonfiction Post
Production Company:
Nonfiction Spots
Client:
Nokia
Director:
Rob Bindler
Director of Photography:
Josh Salzman
Executive Producer:
Michael Degan
Executive Producer:
Loretta Jeneski
Senior Creative Director:
Bruce Arendash
Associate Creative Director:
Malachy Walsh
Executive Producer:
Paul Cammarota
Editor:
Mark Imgrund
Assistant Editor:
Martin Henson
Colorist:
Nick Sasso
Mixer:
Bradley Warren
Agency:
DarkGrey

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.