Creativity

Nokia: Loop

Nokia puts N8 users in the loop

Published on Dec 14, 2010

Editor's Pick

Nokia has launched Loop, a mobile app that allows N8 and C7 users to create bespoke music tracks using everyday sounds.

Users can select a pre-loaded background loop or create their own, and then mix in their own samples, recorded from real life sounds.

The app and accompanying campaign were created out of Wieden + Kennedy, London. This (bordering-on-animal-cruelty-filled) video provides a demo.

Loop is available for free exclusively in the Ovi Store.

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About

Credits

Date
Dec 14, 2010
Agency:
Wieden + Kennedy London
Client:
Nokia
Director:
Kim Gehrig
Production Company:
Academy Films
Producer:
Dom Thomas

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