Nokia has launched Loop, a mobile app that allows N8 and C7 users to create bespoke music tracks using everyday sounds.
Users can select a pre-loaded background loop or create their own, and then mix in their own samples, recorded from real life sounds.
The app and accompanying campaign were created out of Wieden + Kennedy, London. This (bordering-on-animal-cruelty-filled) video provides a demo.
Loop is available for free exclusively in the Ovi Store.
- Dec 14, 2010
- Wieden + Kennedy London
- Kim Gehrig
- Production Company:
- Academy Films
- Dom Thomas