Nokia: N-Gage FIFA 08

London agency Work Club's latest site for Nokia touts the brand's N-Gage gaming application along with the mobile release of EA's FIFA '08.

Using hidden cameras and actors posing as fanatical gamers, the a

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London agency Work Club's latest site for Nokia touts the brand's N-Gage gaming application along with the mobile release of EA's FIFA '08.

Using hidden cameras and actors posing as fanatical gamers, the agency captures the natural reactions of regular tube passengers who are within their vicinity. The site, which is designed like a security guard's surveillance station, features nine different video screens. While three of these link to N-Gage download and info pages, the rest are comprised of the hidden camera footage of the tube rides.
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About

Credits
Date
Aug 11, 2008
Client:
Nokia
Agency:
Work Club
Creative Director:
Ben Mooge
Creative Director:
Andy Sandoz
Creative:
Rodrigo Lebrun
Creative:
Nico Tatarowicz
Creative:
Nick Strada
Creative:
Greg Mitchell
Design:
Tom Hartshorn
Agency Producer:
Jo Dillon
Production Company:
Hotspur & Argyle
Director:
Theo Delaney
Producer:
Linsey Romano
Editorial Company:
Whitehouse
Editor:
Alastair Jordan
Audio Post Production:
Factory
Audio Post Producer:
Anthony Moore
Post Production:
Envy
Website:
Fat Man Collective
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