Creativity

Nokia: Nokia Maps - Lost Characters

London agency Work Club has launched a digital campaign that aims to streamline the learning process for Nokia's new Maps application.

The agency developed a site that includes five interactive videos featuring an introductory

Published on Jul 30, 2008

Editor's Pick

London agency Work Club has launched a digital campaign that aims to streamline the learning process for Nokia's new Maps application.

The agency developed a site that includes five interactive videos featuring an introductory how-to film as well as a jogger, cyclist, driver and walker who each show you how to improve your chosen activity using Maps.

Additionally, a series of five, Super 8-filmed shorts directed by Brit comedian/actor/auteur Richard Ayoade show different "lost characters." Each character, including a lonely Goth, Pac-Man and a chicken, is shown using Nokia Maps functions to connect with their specific group of friends or a preferred haunt.

Read more in Behind the Work

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About

Credits

Date
Jul 30, 2008
Client:
Nokia
Agency:
Work Club
Creative Director:
Ben Mooge
Creative Director:
Andy Sandoz
Creative:
Eloise Smith
Creative:
Greg Mutton
Agency Producer:
Emmalou Johnson
Agency Producer:
Jo Dillon
Production Company:
Kog Industries
Director:
Richard Ayoade
Post Production:
Framestore CFC
Editor:
Adam Windmill
Audio Post Production:
Factory
Audio Post Producer:
Anthony Moore
Composer:
Adelphoi Music

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