Creativity

Nokia: Open Song Project

Putting video creation in your hands.

Published on Nov 14, 2012

Editor's Pick

Nokia is experimenting with the music video format on a new site, Open Song Project, which lets consumers make their own versions of the song and video. Together with agency Naked Communications in Copenhagen, it worked with Danish Electro Rock Orchestra, Spleen United, to create individual versions of the band's new track "Hibernation". The site does not show the finalized track as the band envisaged it, but instead features 16 video clips of the sounds it consists of, all shot on the Nokia Lumia 920 prototype and its Pureview camera. Visitors can mix and match to make their own versions of song and video and Nokia will decide on a winning video by December 1st.

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About

Credits

Date
Nov 14, 2012
Agency:
Naked Communications Copenhagen
Client:
Nokia
Production Company:
Bacon
Production Company:
Relax We Are The Good Guys & David Larsen

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