Nokia: Ovi Maps Interactive Projection Mapping

The walls are alive.

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W+K London teamed with Seeper on this interactive projection promoting Nokia's Ovi Maps in Covent Garden, London. Interaction design Marek Bereza explains on his site, "We put a wireless CCTV camera in a car infront of the projection mapping and sent the video signal up to where the projector was (30m away), my software did some face tracking and a hybrid thresholding/optical flow to spawn arrows from peoples' movement. The arrows had to be 'on brand' - i.e. not crash into each other, have the right kinetic properties etc."

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About

Credits
Date
May 03, 2010
Agency:
Wieden + Kennedy London
Client:
Nokia
Digital Agency:
Seeper
Interaction Design:
Marek Bereza
Category
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