Nokia: Ovi Maps Interactive Projection Mapping

The walls are alive.

Published on

Editor's Pick

W+K London teamed with Seeper on this interactive projection promoting Nokia's Ovi Maps in Covent Garden, London. Interaction design Marek Bereza explains on his site, "We put a wireless CCTV camera in a car infront of the projection mapping and sent the video signal up to where the projector was (30m away), my software did some face tracking and a hybrid thresholding/optical flow to spawn arrows from peoples' movement. The arrows had to be 'on brand' - i.e. not crash into each other, have the right kinetic properties etc."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 03, 2010
Wieden + Kennedy London
Digital Agency:
Interaction Design:
Marek Bereza
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age