Creativity

Nokia: Ovi Maps Interactive Projection Mapping

The walls are alive.

Published on May 03, 2010

Editor's Pick

W+K London teamed with Seeper on this interactive projection promoting Nokia's Ovi Maps in Covent Garden, London. Interaction design Marek Bereza explains on his site, "We put a wireless CCTV camera in a car infront of the projection mapping and sent the video signal up to where the projector was (30m away), my software did some face tracking and a hybrid thresholding/optical flow to spawn arrows from peoples' movement. The arrows had to be 'on brand' - i.e. not crash into each other, have the right kinetic properties etc."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 03, 2010
Agency:
Wieden + Kennedy London
Client:
Nokia
Digital Agency:
Seeper
Interaction Design:
Marek Bereza

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.