Nokia: Push To Start

The phrase "hand in hand" takes a significant hit with the launch of PushToStart.ca, a website created by Lowe Roche to trumpet the simplicity of the one-handed push-to-open feature of the new Nokia 6133 phone. With the harmonious c

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The phrase "hand in hand" takes a significant hit with the launch of PushToStart.ca, a website created by Lowe Roche to trumpet the simplicity of the one-handed push-to-open feature of the new Nokia 6133 phone. With the harmonious cooperation of both hands no longer needed to operate this piece of technological wizardry, the new rival appendages are left to battle each other in a trio of engrossingly simple arcade-style games that hearken back to the glory days of Pong and Space Invaders. "Everyone involved in this project played these simple games when we were young, so taking a trip back in time reminded us of the good ol' times," says Lowe Roche art director Karen Larmour. "There's also something super cool about finding out which one of your hands kicks the most butt." And while the games themselves may seem simple, the fact that players control both sides simultaneously makes them plenty challenging. "Playing hand against hand added a degree of difficulty to the games," says Larmour. "We had to make sure that they weren't frustratingly hard, but also that one hand would emerge victorious. There couldn't be a tie."
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About

Credits
Date
Jan 17, 2007
Creative Director:
Christina Yu
Copywriter:
Jennifer Rossini
Art Director:
Karen Larmour
Agency Producer:
Christie Gawenda
Director/DP:
Chris Sargent
Producer:
Tom Evelyn
Editor:
Kurt Ritchie
Editor:
Brian Noon
Post Production:
Terry Rose
Audio Post Production:
Mike Rosnick
Agency:
Lowe Roche Toronto
Site Design:
Indusblue
Audio Post Production:
RMW
Post Production:
Soho Post
Editorial Company:
Traffik
Production Company:
Untitled
Client:
Nokia
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