Creativity

Nokia: The Passenger

Ah, Paris. The City of Light. If you happen to be playing the "The Passenger," that light includes the light of streetlamps blurring past your windshield, and the glowing screen of the Nokia Multimedia Car Kit CK-20W resting on your

Published on Feb 21, 2007

Editor's Pick

Ah, Paris. The City of Light. If you happen to be playing the "The Passenger," that light includes the light of streetlamps blurring past your windshield, and the glowing screen of the Nokia Multimedia Car Kit CK-20W resting on your dashboard. It's all part of an online advergame created by London-based interactive agency Hyper Happen to promote Nokia's nifty new mobile GPS device. Using real driving footage filmed on location in the streets of Paris over the course of three nights, "The Passenger" puts players behind the wheel of an experience that's part interactive movie (a mystery thriller with a stylish "modern noir" feel) and part driving video game (think Grand Theft Auto meets Crazy Taxi) as you drive a mysterious (and rather snotty) femme fatale around town to conduct a series of shady dealings.

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About

Credits

Date
Feb 21, 2007
Creative Director:
Tom Johnson
Strategist:
Sam Ashken
Project Director:
Lawrence Weber
Agency:
Hyper Happen
Game Developer:
Fuel Industries
Film Production:
Karbon Arc
Client:
Nokia

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