Creativity

Nomis: Right Boot Store

Soccer newcomer Nomis Sports, founded by former adidas exec Simon Skirrow, is being led onto the pitch with the helpJohannes Le

Published on Mar 31, 2008

Editor's Pick

Soccer newcomer Nomis Sports, founded by former adidas exec Simon Skirrow, is being led onto the pitch with the help Johannes Leonardo, one foot at a time. Nomis prides itself on its patented comfort/performance based technologies; NoMud, Wet&Dry Control, Stik, and in the four short years it's been around it's gotten notice--Soccer International magazine voted the Nomis Glove best boot in 2006, holding it’s own against the big brands.

In its most recent campaign, Nomis and Johannes Leonardo launched the Right Boot Store in Berlin, providing customers with a right footed boot of their choice to take home free of charge for two weeks. Customers were encouraged to wear their new Nomis right boot and to compare comfort and maneuverability to their old cleats. After two weeks of comparison, the Nomis left boot could be ordered, attempting to downplay the hype and let the customer decide which boot is best. A U.S. campaign is set to launch in the near future. 

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About

Credits

Date
Mar 31, 2008
Client:
Nomis
Agency:
Johannes Leonardo
Creative:
Johannes Leonardo
Designer:
Katie Potochney
Creative Manager:
Ferdinando Verderi
Architecture Design:
Fitch
Production Company:
Liganova

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