Creativity

Nordisk Film/Sony Playstation: Move Men

Party crashing, Facebook style.

Published on Nov 01, 2010

Editor's Pick

Oslo agency Suddenly did some social media party crashing to create a unique product demo of the Sony Playstation Move, for client Nordisk Film, which distributes the Playstation in Norway. The agency scoured through Facebook to find local parties, to which they'd send the "Move Men," a unit of specially trained ops with a special delivery—the Playstation Move.

The Move Men crashed 18 parties over a month in three cities, bringing the Move along with other party fare. Videos were posted on the Move Men Facebook page, with all attendees tagged, encouraging further social network chatter.

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