Creativity

Do These Shoes Move You? No? Then Maybe the Cardboard Box Will

DDB Canada Connects Childhood and Grown-Up Wonder in a New Spot for Nordstrom

Published on Sep 16, 2014

Editor's Pick

As scenes of cute little kids at play flash by in this new spot for Nordstrom, a narrator intones, "When you were young, you could see endless possibility inside of a cardboard box" -- and, indeed, the children are delightedly inhabiting magical creations fashioned from discarded boxes. Fast-forward to adulthood, and we glimpse a woman just as delightedly opening up a shoebox as the narrator adds, "Some things never change." Inside the box: a killer pair of stiletto heels. The ad is part of a new print/online/radio campaign with the tagline "Shoes that move you" out of DDB Canada's Vancouver office.

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About

Credits

Date
Sep 16, 2014
Agency:
DDB Canada - Vancouver
Client:
Nordstrom
Executive Creative Director:
Cosmo Campbell
Executive Creative Director:
Dean Lee
Copywriter:
Jon Mandell
Art Director:
Brandon Thomas
Agency Producer:
Karen Brown
VP Business Director:
Michelle Kitchen
Account Director:
Amanda Waye
Project Manager:
Kimberly Billan
Strategy Director:
Rob Newell
Social Media Strategy:
Derek Lau
Production Company:
Soft Citizen
Director:
Yael Staav
Director of Photography:
Chris Mably
Line Producer:
Merrie Wasson
Post-Production Company:
Cycle Media
Editor:
Matthew Griffiths
Editor:
Rob Doucet
Colourist:
Claudio Sepulveda
Audio House:
Vapor Music
Audio House Creative Director/Engineer:
Andrew Harris
Audio House Producer:
Natalie Schnurr
Casting Agency:
Blair Law Casting

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