Creativity

NordstromShoes.com: Silverscreen

Nordstrom's new music video/fashion microsite, www.nordstromsilverscreen.com, is supported in part by print ads and New

Published on Nov 16, 2005

Editor's Pick

Nordstrom's new music video/fashion microsite, www.nordstromsilverscreen.com, is supported in part by print ads and New York and L.A. wildpostings that hype the site's debut vid, a remix, via Fatboy Slim and Olivier Gondry, of the '80s hit "Our Lips Are Sealed." This lead art is the work of Minneapolis' Aesthetic Apparatus, www.aestheticapparatus.com. In the PDF is a carful of lipsticks from Mary Lam and Dan Broad of the Fallon design staff, while the zipped lip belongs to Fallon designer Anchalee Chambundabongse. "In keeping with the authentic music/entertainment theme of the campaign, we wanted to create a series of video remix posters that conceptually combined the kitsch of the '80s with modern elements," explains Fallon design director Craig Duffney. "We wanted to make sure all three were designed the way a label would design a promo piece for a single, or an independent film would be promoted." Of the striking Aesthetic Apparatus art, Duffney notes that the AA guys, Dan Ibarra and Michael Byzewski, "even managed to shamelessly integrate their logo on the poster. And I love that about them." (Hint: it's the lips.)

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About

Credits

Date
Nov 16, 2005
Client:
Nordstrom
Designer:
Mary Lam
Designer:
Dan Broad
Designer:
Anchalee Chambundabongse
Executive Creative Director:
Paul Silburn
Group Creative Head:
Susan Treacy
Design Director:
Craig Duffney
Producer:
Paul Morita
Art Buyer:
Kim Witczak
Designer:
Aesthetic Apparatus
Agency:
Fallon Minneapolis

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