Creativity

Would You F**K You?

Provocative new campaign by Ogilvy, Stink and Michael Downing promotes manscaping

Published on Apr 16, 2013

Editor's Pick

Philips Norelco and Ogilvy & Mather get up close and person with male grooming rituals with two new commercials and a site to promote the shaver's manscaping powers. A little shave here and a trim there makes these guys think about what they'd do to themselves -- would they go beyond sharing a shawarma to doing the deed? Both spots were directed were Michael Downing at Epoch.

The site, the punnily-named IdFAQMe.com, which was developed in collaboration with Stink Digital, is a journey up, down and around the groomer's naked body, with product benefits (written in a friendly, jokey tone) accompanying you throughout. The creative is trying to help the brand expand beyond its older user demographic to a younger, 20-something guy, and was based on the insight that grooming has now gone from a functional need to something a bit more personal for men.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 16, 2013
Agency:
Ogilvy & Mather
CCO:
Calle Sjoenell
Client:
Norelco
ECD:
Jason Marks
CD:
Zach Korman
CD:
Tom Elia
CD:
Craig Mannion
Art Director:
Lukas Lund
Art Director:
Andreas Hoff
Copywriter:
Mikio Bradley
Art Director:
Brad Warsh
Prod. Co.:
Epoch
Director:
Michael Downing
EP:
Melissa Culligan
Line Producer:
Eric Sedorovitz
Post:
Cosmo Street Editorial
Editor:
Tom Scherma
EP:
Maura Woodward
Producer:
Heather Richardson
Asst Editor:
Zack Winick
Music:
JSM Music
Audio:
Sonic Union
Mixer:
Steve Rosen
Telecine:
Company 3
Colorist:
Tim Masick

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.