Norelco: IdFaqMe.com

Provocative new campaign by Ogilvy, Stink and Michael Downing promotes manscaping

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Philips Norelco and Ogilvy & Mather get up close and person with male grooming rituals with two new commercials and a site to promote the shaver's manscaping powers. A little shave here and a trim there makes these guys think about what they'd do to themselves -- would they go beyond sharing a shawarma to doing the deed? Both spots were directed were Michael Downing at Epoch.

The site, the punnily-named IdFAQMe.com, which was developed in collaboration with Stink Digital, is a journey up, down and around the groomer's naked body, with product benefits (written in a friendly, jokey tone) accompanying you throughout. The creative is trying to help the brand expand beyond its older user demographic to a younger, 20-something guy, and was based on the insight that grooming has now gone from a functional need to something a bit more personal for men.

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About

Credits
Date
Apr 16, 2013
Agency:
Ogilvy & Mather
CCO:
Calle Sjoenell
Client:
Norelco
ECD:
Jason Marks
CD:
Zach Korman
CD:
Tom Elia
Art Director:
Lukas Lund
Art Director:
Andreas Hoff
Copywriter:
Mikio Bradley
Art Director:
Brad Warsh
Prod. Co.:
Epoch
Director:
Michael Downing
EP:
Melissa Culligan
Line Producer:
Eric Sedorovitz
Post:
Cosmo Street Editorial
Editor:
Tom Scherma
EP:
Maura Woodward
Producer:
Heather Richardson
Asst Editor:
Zack Winick
Music:
JSM Music
Audio:
Sonic Union
Mixer:
Steve Rosen
Telecine:
Company 3
Colorist:
Tim Masick
Finishing:
Switch NYC
End Tag:
Ataboy Studios NYC
Digital Production:
Stinkdigital
EP:
Esther Downton
EP:
Mark Pytlik
Director:
Morgan Harary
Creative Tech:
PJ Ahlberg
Interactive Producer:
Sean Manion
Content Producer:
Stine Moisen
DOP:
Lukasz Pruchnik
Developer:
Charlie Clark
Developer:
Marco Rosella
Motion Design:
Erik Sigblad
Motion Design:
Harry Thompson
Additional Post:
Light of Day

See more credits

Category
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