Creativity

Ikea in Swedish Shows You How to Pronounce the Names of Retailer's Items

Handy-dandy site will make sure you never embarrass yourself again

Published on May 29, 2013

Editor's Pick

Ikea’s made household item shopping very easy in most ways -- the flat-packing, the organization, the catalog -- and very difficult in one: the names of the products. But never let the pronunciation of “Poang” or “Halleknop” stop you from getting the perfect chair or rug ever again. Creatives Alexander Norling and Kyle Wai Lin and their team have created “Ikea in Swedish” a site that lets you listen to audio recordings of the names of Ikea products so you won’t embarrass yourself at that store -- or in front of that cute Swedish girl -- ever again. 

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About

Credits

Date
May 29, 2013
Art Direction:
Alexander Norling
Client:
Norling & Lin
Art Direction:
Kyle Wai Lin
CW:
Sara Uhelski
Developing:
Pedro Valente
VO:
Gabriella Svensk
Voice:
Rigel Bowen

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