Norte Beer: Photoblocker

Flash and destroy.

Published on

Editor's Pick

The world of clubbing has become a dangerous one, as the ubiquity of camera phones and social networks means your partying indiscretions could be caught and displayed for the world to see. Stop the publishing of your philandering or drunken ways with "Photoblocker," an intelligent beer cooler from Norte and Del Campo Nazca Saatchi & Saatchi which can detect camera flashes, and respond with a flash of its own that destroys the photo. The beer coolers were distributed throughout bars in Northern Argentina.

Del Campo Nazca has become quite famous for its out of the box inventions, which include a singing microwave for BGH, and the award winning Teletransporter for Andes Beer, which allowed club-going guys to phone their significant others backed by a camouflaged sounscape of their choice.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 30, 2011
Del Campo Nazca Saatchi & Saatchi
Norte Beer
Executive Creative Director:
Maxi Itzkoff
Executive Creative Director:
Mariano Serkin
Creative Director:
Ariel Serkin
Creative Team:
Ezequiel De Luca
Creative Team:
Nicolas Diaco
Agency Producer:
Adrian Aspani
Agency Producer:
Camilo Rojas
Agency Producer:
Lucas Delenikas
Production Company:
Matias Moltrasio
Executive Producer:
Andy Fogwill
Executive Producer:
Nico Cabuche
Leo Hermo
Postproduction Company:
Sound Designer:
Elefante Rosagante
Advertiser Supervisor:
Ricardo Fernandez
Advertiser Supervisor:
Pablo Firpo
Advertiser Supervisor:
Matias Medina
Diego Panich
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age