Friends and Family Bug Agency Folks With Dumb Ideas in This Year's Effies Campaign

Creatives, Is This a Familiar Scenario?

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Anyone working in advertising might find this a familiar scenario: having to fend off unsolicited ideas for commercials or campaigns from friends, family and even complete strangers.

This year's call for entries campaign for the North American Effie Awards recreates these situations to humorous effect: there's the uncle at the family BBQ who has a great idea for a Nike Super Bowl ad, the friend who has a dark plan for marketing life insurance, the ad-loving elevator superintendent, the car mechanic with unrealistic ideas or, as seen here, the drinking buddy who came up with a great jingle. The tagline "Not every idea is a good idea," pokes fun at the notion that good ideas can come from anywhere.

The ads were created by the Via agency, whose executive creative director Amos Goss had this to say (in a statement): "One of the few perks of working in the ad business are the unsolicited ideas we get from people. For me, it's my accountant and father-in-law. Their ideas are sometimes funny, sometimes insane, usually completely oblivious of all logistics ... but they're always entertaining as hell."

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Oct 06, 2015
The VIA Agency
North American Effie Awards
Executive Creative Director:
Amos Goss
Executive Creative Director:
Teddy Stoecklein
Group Creative Director:
Jake Benjamin
ACD, Art:
Bobby Pfeiffenberger
Sr. Copywriter:
Kristen Kriisa
Sr. Art Director:
Mikael Kriisa
ACD, Copy:
Chris Jacobs
Client Strategist:
Luke Stevens
Executive Director of Production:
Mary Hanifin
Assembly Films
Christopher Bean
Executive Producer:
Gloria Colangelo
Executive Producer:
Becky Donahue
Line Producer:
Kyra DeMarco
Director of Photography:
Gerry Wenner
The RecRoom
Bryan Moak
Weston Fonger
Casting Director:
Anthony Pichette
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