Creativity

Norton: Bodyguard for a Day

Win a bodyguard for your most precious treasure.

Published on Jul 03, 2012

Editor's Pick

In Sweden, Norton Antivirus is celebrating its 30th anniversary with a Facebook competition that will allow one winner to win a bodyguard for a day (illustrating its slogan, Protecting Stuff That Matters). But it's not a personal bodyguard. As this commercial explains, entrants must go to Norton's Swedish Facebook page and nominate the thing that matters most to them - be it their grandmother, their car or even their favorite plant. The most original and funniest will be selected. The TV commercial is by Naked, and produced by Social Club.

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About

Credits

Date
Jul 03, 2012
Agency:
Naked Communications Sweden
Client:
Norton
Production Company:
Social Club
CD:
Fredrik Preisler
Creative:
Filip Tyden
Visualizer:
August Zachrisson
Agency Producer:
Lovisa Sunnerholm
Director:
Giulio Musi
Producer:
Jimmy Wahlin

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