Norton Links Your Mobile and Your Computer to Teach You About Privacy

Multi-Screen Experience Lets You 'Hack' Others' Phones

Published on

Editor's Pick

Your phone isn't secure. And you'll probably throw it away or at least never even attempt to connect it to a public Wi Fi once you experience this super-cool digital project from Leo Burnett Chicago, for Norton.

"Enjoy Your Privacy" hooks up your phone and computer in an integrated experience so you can watch seven fictitious characters going about their daily lives, and gain access to their phones to read their messages, photos, emails and bank statements.

It's effective, especially since your phone turns into those characters' phones, so you feel like you're really snooping into someone's life. And it's made even more effective when you realize how easy it is for your phone to be hacked, considering how often we leave our devices unprotected.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 16, 2013
Agency:
Leo Burnett
Chief Creative Officer:
Susan Credle
Client:
Norton
EVP, Executive Creative Director:
Dave Loew
EVP, Executive Creative Director:
Jon Wyville
VP, Creative Director:
Rainer Schmidt
VP, Creative Director:
Tohru Oyasu
SVP, Group Executive Producer:
Rob Tripas
Prod. Co.:
Smuggler
Director:
Mark Malloy
Senior Producer:
Topher Cochrane
Digital Production:
Jam3
Digital Audio:
Apollo Studios
VFX/SPX:
Method
VFX/SPX:
567vfx
Editorial:
Whitehouse
Editorial:
Method
Music:
Human
Director of Photography:
Crighton Bone
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age