To promote its nonstop flight to New York, Norwegian Airlines transformed an Oslo metro station into a New York subway stop in a fun one-day stunt.
The entire Nationaltheatret station was given a NYC makeover and turned into Times Square hub, with everything including walls, platforms, signage and advertising featuring the New York equivalent. Commuters emerging from the trains encountered American football players, a gospel choir, preachers, Spiderman and even Times Square legend The Naked Cowboy. There were also cops, hot dog vendors, and, as seen in this video, fake Mafioso-style heavies on the trains discussing their subway routes.
The stunt was by M&C Saatchi Stockholm, with the film production by Motion Blur.