Oslo Metro Stop Becomes Times Square Subway in a Stunt for Norwegian Airlines

Commuters Are Greeted by NFL Players, Gospel Choir and The Naked Cowboy

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To promote its nonstop flight to New York, Norwegian Airlines transformed an Oslo metro station into a New York subway stop in a fun one-day stunt.

The entire Nationaltheatret station was given a NYC makeover and turned into Times Square hub, with everything including walls, platforms, signage and advertising featuring the New York equivalent. Commuters emerging from the trains encountered American football players, a gospel choir, preachers, Spiderman and even Times Square legend The Naked Cowboy. There were also cops, hot dog vendors, and, as seen in this video, fake Mafioso-style heavies on the trains discussing their subway routes.

The stunt was by M&C Saatchi Stockholm, with the film production by Motion Blur.

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About

Credits
Date
Dec 14, 2015
Agency:
M&C Saatchi - Stockholm
Client:
Norwegian Airlines
Film Production:
Motion Blur
Director:
Kavar Singh
Casting & Props:
PS Live
Media:
Vizeum
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