Creativity

Oslo Metro Stop Becomes Times Square Subway in a Stunt for Norwegian Airlines

Commuters Are Greeted by NFL Players, Gospel Choir and The Naked Cowboy

By Alexandra Jardine. Published on Dec 14, 2015

Editor's Pick

To promote its nonstop flight to New York, Norwegian Airlines transformed an Oslo metro station into a New York subway stop in a fun one-day stunt.

The entire Nationaltheatret station was given a NYC makeover and turned into Times Square hub, with everything including walls, platforms, signage and advertising featuring the New York equivalent. Commuters emerging from the trains encountered American football players, a gospel choir, preachers, Spiderman and even Times Square legend The Naked Cowboy. There were also cops, hot dog vendors, and, as seen in this video, fake Mafioso-style heavies on the trains discussing their subway routes.

The stunt was by M&C Saatchi Stockholm, with the film production by Motion Blur.

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Credits

Date
Dec 14, 2015
Agency:
M&C Saatchi - Stockholm
Client:
Norwegian Airlines
Film Production:
Motion Blur
Director:
Kavar Singh
Casting & Props:
PS Live
Media:
Vizeum

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