Creativity

Norwegian: Rain Gauge

Rain, rain everywhere.

Published on Nov 21, 2012

Editor's Pick

Norwegian Air and Kitchen promoted the airline's cheap flight deals to Norway's sunnier destinations by reminding people how disgusting Oslo gets in October, when rainfall floods parts of the city. The agency installed a rain gauge on bus shelters that recorded how much rain fell in the city to push people to get out of there, fast.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 21, 2012
Agency:
Kitchen
Client:
Norwegian

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.