Creativity

Norwegian Red Cross: Hearing Test

Using a hearing test as a distress signal, Norway agency Try Advertising developed a minimal, yet effective site for Oslo Health and Norwegian Red Cross that depends on tone versus texture and implores visitors to donate or volunteer.&nb

Published on Mar 05, 2008

Editor's Pick

Using a hearing test as a distress signal, Norway agency Try Advertising developed a minimal, yet effective site for Oslo Health and Norwegian Red Cross that depends on tone versus texture and implores visitors to donate or volunteer.

Best observed and listened to with headphones, the test veers from simple tones to a child's voice, which quickly becomes the obvious message of the campaign: to join the Red Cross and/or send funds to help children who lack the nurturing of an adult. After the quick test is administered, one can click from a few options and help the cause.

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About

Credits

Date
Mar 05, 2008
Client:
Norwegian Red Cross
Agency:
Try Advertising
Art Director:
Kristin Sauge
Copywriter:
JÃ'¸rgen BÃ'¸hle Bakke
Mac Designer:
Thomas BrÃ'Â¥then
Flash Artist:
Simen Brekken
Designer:
Vegard BjÃ'¸rlykke
Production Manager:
Annette Werner
Backend:
Anders Ã'Ëœfsdahl
Production Company:
Apt Oslo
Sound:
Stig og Stein
Sound Director/Music:
Odd Magnus Williamson
Mixer:
Hans Kristian Heide

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