Not to Kids! Coalition: Not to Kids! Coalition Jaws Off About Tobacco

To educate impressionable youths on the dangers of chewing tobacco, the Ontario-based Not to Kids! Coalition offers up some sobering facts—and images—to chew on. Visitors to the Youthography-created "Lost Jaw" we

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To educate impressionable youths on the dangers of chewing tobacco, the Ontario-based Not to Kids! Coalition offers up some sobering facts—and images—to chew on. Visitors to the Youthography-created "Lost Jaw" website are treated to a grotesque image of a jaw-less chewer who, alas, can chew no more. The site then flips on an X-ray interface that lets users access various anti-tobacco facts and resources by clicking on different sections of the poor sap's jaw-less skeleton.
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About

Credits
Date
Mar 02, 2007
Creative Director:
Sean Claessen
Copywriter:
Sean Claessen
Art Director:
Nick Fox
Producer:
Hanna Bratt
Production Designer:
Nick Fox
Programming:
Mike Turner
Photography:
Lee Towndrow
Agency:
Youthography
Client:
Not to Kids! Coalition
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