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Nova FM: Radio Breathalyser

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About

Description
To help reduce the Easter road toll we created a radio ad that's a real-time drink-driving test using research about the effect of alcohol on hearing.
Credits
Date
Apr 16, 2014
Agency:
GPY&R - Brisbane
Chief Creative Officer:
Ben Coulson
Client:
Nova FM
Creative Director:
Brendan Greaney
Art Director:
Shaun Egan
Copywriter:
Samuel Boyd
Industry
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