Creativity

Nova Schin: In Other Words, Beer!

A Brazilian print campaign for Nova Schin lager, a product of Schincariol, South America's largest indie brewer, takes a bird's-eye view of happiness. In universal fratboy style, "The strategy is focused on the fact that good things always lead

Published on Jan 30, 2007

Editor's Pick

A Brazilian print campaign for Nova Schin lager, a product of Schincariol, South America's largest indie brewer, takes a bird's-eye view of happiness. In universal fratboy style, "The strategy is focused on the fact that good things always lead to beer," says Famiglia AD Fabio Brigido. "The idea is to keep the brand linked to those happy moments

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About

Credits

Date
Jan 30, 2007
Creative Director:
Fernando Nobre
Creative Director:
Atila Francucci
Art Director:
Fabio Brigido
Copywriter:
Samir Mesquita
Photographer:
Lucio Cunha
Illustrator:
Darcy Vieira
Illustrator:
Joao Bola
Client:
Nova Schin
Agency:
Famiglia

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