Creativity

Can You Spot the Difference Between These Real and Fake Bank Notes?

Brazil's Novo Mundo Shows How it's Easy to Fool Tourists

Published on Jun 03, 2015

Editor's Pick

Brazilian currency exchange firm Novo Mundo alerts us to how little tourists know about foreign banknotes in this print campaign. The ads, by DM9DDB, place real and fake bank notes from Vietnam, Australia and Costa Rica side by side. Each looks almost identical, except with different people appearing on the notes -- and even if you've traveled in these countries, the real ones would be hard to spot. The ads, which promote Novo Mundo's Cash Passport product, ran in Brazilian magazines.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 03, 2015
Agency:
DM9DDB
Client:
Novo Mundo Currency Exchange
Product:
Novo Mundo Cash Passport
Title:
Bank Notes
Chief Creative Officer:
Marco Versolato
Creative Director:
Leo Macias
Creative Director:
Zico Farina
Art Director:
Rafael Segri
Art Director:
Bruno Trad
Copywriter:
Filipe Medici
Copywriter:
Ricardo Salgado
Photographer:
Marcus Hausser
Illustrator:
Boreal
Account Management:
Marcelo Passos
Account Management:
Tania Pera
Account Management:
Julia Wald
Media:
Boreal
Graphic Producer:
Clariana Costa
Graphic Producer:
Nereu Marinho
Art Buyer:
Clariana Costa
Art Buyer:
Alessandra Salles
Advertiser:
Vinicius Nogueria Carmona

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.