Creativity

A giant statue of Jeff Goldblum celebrates 'Jurassic Park' in London

Stunt by NowTV celebrates 25 years of the movie franchise

By Alexandra Jardine. Published on Jul 18, 2018

Editor's Pick

If you go down to London's Tower Bridge this week, you'll find a giant statue of Jeff Goldblum lounging by the river, shirt half open and in definite "come hither" pose.

The 25ft model of Goldblum has been installed there by streaming service Now TV, to celebrate 25 years of the "Jurassic Park" movie franchise.

The statue has been getting a lot of attention of Twitter, where it's trending as #jurassicjeff, although as one user pointed out, the campaign, by PR agency Fever, is kind of nonsenical: the 25th anniversary of Jurassic Park was one month ago, the recent "Jurassic World" movie wasn't filmed in London and Jeff Goldblum isn't a Londoner.

But never mind: Brits seem to love it, and after the Trump baby blimp last week, oversize versions of figures from popular culture seem to be the Instagrammable order of the day.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jul 18, 2018
Client:
Now TV
Agency:
Fever PR London

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.